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November 13, 2020 Analytics Marketing

Why It’s Time For Brands to Have Their Own Social Networks

Why business should build a strong owned branded community and what’s the platform to do it with? When Vine shut down in 2017, a lot of brands had to reevaluate their social strategy. The six-second video platform they had once relied on disintegrated right in front of their eyes, taking the communities they had built

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zero party data - big data management - SelfCommunity - social platform

October 27, 2020 Analytics Marketing

Zero-party Data: il futuro del marketing personalizzato e il ruolo cruciale delle social communities

Nell’ambiente del marketing digitale si parla sempre più spesso di Zero-party Data, termine coniato da Forrester in una ricerca. Ma cosa sono questi dati, perché sono così importanti per il big data management e quale ruolo giocano le social communities in questo contesto?  Gli Zero-party Data offrono agli operatori di marketing opportunità aggiuntive di raccogliere

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